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Where’s The Beef?
Those of us who are old enough will remember Clara Peller, the character in commercials for a popular hamburger chain in the mid-80’s. Clara would ask “Where’s the beef?,” essentially calling out other chains for being skimpy on the most important part of the hamburger…the beef!
As your organization heads into the planning and budgeting cycle for 2016, someone needs to be the Clara of the organization.
Someone needs to make sure the plan is focused on the most important outcomes.
Because of the desire to satisfy multiple constituencies, plans often have a little bit of everything…kind of like the hamburger that has lots of vegetables but little meat.
So before the 2016 plan is too far down the path, ask the question “Where’s the beef?”. It will help keep your organization focused and allow it to achieve more.